She is the eponymous protagonist of the Strawberry Shortcake franchise. She is said to be the "unofficial princess" of 'Strawberryland' and is often seen wearing a pink hat with strawberries printed on it.
Strawberry loves hanging out with her friends in Berry Bitty City. Whenever she runs her Berry Café, she's always willing to lend a helping hand or go on an adventure. Her optimism is contagious and she always sees big possibilities in everything!